AUBURN, Ala. (EETV) - Football fans and Swifties alike are inwardly screaming.
On Jan. 8, Atlanta’s newly opened Mercedez-Benz Stadium is set to house the 27-year-old music sensation during halftime of the College Football National Championship.
Reports from Entertainment Tonight’s Antoinette Bueno spoke with a source who says that Taylor Swift will headline a free concert in Centennial Olympic Park in downtown Atlanta during halftime of the championship game.
In booking Swift, ESPN has struck a deal to assist in promoting new music from her upcoming album, “Reputation” through coverage of this season’s college football season.
According to the source, Swift is unable to perform at the Super Bowl halftime because of conflict of endorsement: Swift currently has an endorsement deal with Coke and the Super Bowl is sponsored by Pepsi.
ESPN used Swift’s new hit single from her new album, “Look What You Made Me Do” to promote the opening week game between the Alabama Crimson Tide and Florida State Seminoles last Saturday.
Swift fans also found her Instagram story to preview music with her new song, “Ready For It?” with coverage from the Alabama and Florida State football game coverage before releasing the single to iTunes, Apple Music and Spotify.
Where football halftime performances are typically reserved for college bands, this year, Swift is reported to add to the halftime performance experience as she would appear as a concert headliner outside the stadium complementary to the halftime show inside the stadium.
