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The KICK COVID Campaign Uses College Football to Increase Vaccination Rates

Auburn, Ala. (EETV) - The Alabama Department of Public Health (ADPH) has partnered with Bruno Event Team to use college football competition as a way to raise COVID vaccination rates.

"This is a tremendous opportunity to utilize the power of college football as a platform for promoting the need to get vaccinated," said Gene Hallman, Bruno Event Team CEO. "The 2020 season was lacking the passion that comes from large crowds cheering for their favorite team. We need to do everything possible to ensure players and fans can safely return to stadiums to experience college football as we know and love it."

Each participating school will have a dedicated promotional campaign targeted to both fans and students. Student athletes will be a significant part of the campaign messaging and promotion. The schedule for the games is shown above.

So what do you have to do to ensure a win for your school? If you get vaccinated within 14 days prior to your school's game, you can submit your vaccine card, receive a $75 bookstore gift via mail, and go support your favorite team with your new gameday gear. If you wish to get vaccinated the day of the game, head over to the KICK COVID vaccination site, receive your vaccine and your $75 bookstore gift card, and enjoy the game. You can also get vaccinated up to 7 days after the game and you will also receive the bookstore gift card upon submission of your vaccine card.

State Health Officer Dr. Scott Harris said, "With the highly contagious Delta COVID-19 variant circulating, and cases, hospitalizations and deaths increasing, we continue urging all eligible people to be vaccinated as quickly as possible. These new and popular venues will provide additional opportunities for people to learn more about the virus, the vaccine, and receive testing and vaccine on-site."

For more information on rules and eligibility: visit https://www.kickcovid19.com/rules-and-eligibility/.

For more information on the KICK COVID campaign, visit https://www.kickcovid19.com/.